INSTAGRAM AS A DIGITAL COMMERCIAL SPACE IN IMPROVING WELFARE

Authors

  • Erella Liesna Furi The University of Dr. Soetomo, Surabaya, Indonesia
  • Zulaika The University of Dr. Soetomo, Surabaya, Indonesia
  • Nevrettia Christantyawati The University of Dr. Soetomo, Surabaya, Indonesia
  • Nur'annafi Farni Syam Maela The University of Dr. Soetomo, Surabaya, Indonesia
  • Syed Lamsah Syed Chear Fakulti Pendidikan dan Sains Sosial, University Selangor, Bestari Jaya, Malaysia

Keywords:

Social Media, Instagram, Space, Commercial, Digital

Abstract

This study examines the use of improve the well-being of its users in the digital age. In the context of the digital economy, social media has transformed into a commercial space that allows individuals to earn income through content strategies, personal branding, and social interaction. Using a qualitative case study approach on three active Instagram users, this study reveals that visual consistency, digital persona credibility, and the ability to adapt to platform algorithms are the main determinants in social media monetization. The results also show that income success through Instagram is greatly influenced by social capital, audience trust, and the sustainability of content strategies. This study emphasizes the importance of digital literacy and innovation in facing the challenges and opportunities and the digital economy.

References

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Published

2025-12-07

How to Cite

Furi, E. L., Zulaika, Christantyawati, N., Maela, N. F. S., & Syed Chear, S. L. (2025). INSTAGRAM AS A DIGITAL COMMERCIAL SPACE IN IMPROVING WELFARE. Proceeding of International Conference on Multidisciplinary Research, 3(1), 28–30. Retrieved from https://proceedingkptcn.com/index.php/icmr/article/view/80

Issue

Vol. 3 No. 1 (2025): 3rd International Conference on Multidisciplinary Research (ICMR)

Section

Articles

License

Copyright (c) 2025 Erella Liesna Furi, Zulaika, Nevrettia Christantyawati, Nur'annafi Farni Syam Maela, Syed Lamsah Syed Chear

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.