CREATING A LEGACY FOR THE LONG TERM IMPACTS OF PERSONAL BRANDING STRATEGIES FOR INFLUENCERS

Abstract

Personal branding is widely used as a communication strategy to instil positive perceptions of someone in society. Personal branding is also done directly and indirectly through social media. An influencer needs to have strong personal branding to differentiate himself from other influencers. The method used is descriptive qualitative. This research shows that influencers have the same character as their ambitions, Furthermore, Influencers are also consistent with their focus on one area, experience and professionalism towards clients, including making self-improvements when receiving criticism or evaluation. By collecting videos from each of the influencers at different phases of popularity, the author seeks to uncover influencer strategies for building personal branding. The findings of this study help expand the current knowledge regarding the usage of visual framing on growing social media by recommending a better personal app brand strategy. Influencers build their brands and communities through unique tastes, and here are the results of this study informative for marketing and building personal brands in new social media. this research too provides specific information and guidance for female users to market their brands targeting a specific market. Some conclusions that can be drawn are becoming an influencer something well thought out, people do personal branding on purpose, they often plan it content, consider the impact their actions have on others, and their number of followers is important when discussing job opportunities. From the perspective of how Influencers build that online presence, the main factors mentioned are consistency, authenticity or originality, and interaction with the audience