Rochmawati (2024) “SMART-FTO SYSTEM MODEL BASED ON ISHIKAWA DIAGRAM IN NEEDS MAPPING ANALYSIS FOR BUILDING BRAND QUALITY OF HIGHER EDUCATION INSTITUTIONS”, Proceeding of International Conference on Multidisciplinary Research, 2(1), pp. 62–76. Available at: https://proceedingkptcn.com/index.php/icmr/article/view/51 (Accessed: 12 January 2026).